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Löfbergs VR – This is where the coffee of the future grows

Good coffee is not a certainty unless a new generation takes over. Follow us to Colombia and meet Emilio and Ana-Maria, participants in Next Generation Coffee – Löfbergs program for young coffee farmers.
  • License: Non-commercial use
    The Content may be downloaded, used and shared with others, provided that the Content is unmodified, used as a whole and for a non-commercial purpose.The author or creator shall be attributed to the extent and in the manner required by good practice (this means e.g. that photographers must almost always be attributed).
  • File format: .mp4
  • Length: 4:40
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Anders Thorén

Anders Thorén

Press contact Group Communications Manager +46 703 55 64 22

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It is about us being and doing better together. One Fika at a time.

The Swedish based coffee group Löfbergs is a Family Business founded in 1906. We are 300 coffee lovers operating in ten core markets in Europe, sharing the passion for taste, trends and sustainability. We have a turnover of SEK 1.5 billion and is one of the world's largest purchasers of organic and Fairtrade-labeled coffee. The group includes the brands Löfbergs, Peter Larsen Kaffe, Percol, Green Cup, Kobbs and SuperBonobo.