Press release -
Two new tasty capsules from Löfbergs
Jubileum and Kharisma are two of the most popular
fine-grind coffees from Löfbergs. Previously, they have only been sold as
ground coffee and whole beans. Now, they are also launched as coffee capsules -
a rapidly increasing segment in Sweden.
-The capsule machines are becoming more and more in demand. Last year, the capsule market increased with a whooping 86 per cent. It is very exciting that we now can offer two of our most popular fine-grind coffees as capsules as well, says Leif Sjöblom, marketing manager at Löfbergs.
Favourite flavours
Jubileum is a
slightly dark-roasted fine-grind coffee with elements of fruity notes and a
round sweetness. The coffee was developed in connection with the centenary of
Löfbergs.
Kharisma is a dark fine-grind coffee full of flavour with an intense aroma, nutty notes and fresh fruit nuances. It was launched in 2011 and quickly became a favourite among Swedish coffee consumers.
- This means that we are enlarging our assortment of capsules. We now offer 15 different alternatives of fine-grind coffee, espresso, hot chocolate and tea, says Leif Sjöblom.
New packing
Jubileum and
Kharisma are sold in a new packing with 16 capsules. They are certified by the
Rainforest Alliance. Rainforest Alliance is an independent organization that
works to conserve biodiversity and ensure sustainable livelihoods for coffee
farmers.
For more information:
Leif Sjöblom,
Marketing Manager, Löfbergs, telephone: +46 (0) 54-14 01 42
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Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries. The company has 280 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. The company was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs also owns the tea brand Kobbs.
