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The search is on for Sweden's best café

Press release -

The search is on for Sweden's best café

Which is the best café in Sweden? That and much more will White Guide Café, a brand new guidebook with the 150 best cafés in Sweden, tell you. At Löfbergs, which is a key partner, the hope is that the guide will further increase the interest for the Swedish café culture.

- The coffee culture has always been strong in Sweden. At the same time, it is more and more common that we have our coffee outside of our home. That is why we wish to contribute to a guide that focuses on coffee and makes it easier for more people to find a really good café, says Leif Sjöblom, Marketing Manager at Löfbergs. 

The café guide is published by White Guide, which also is behind Sweden's leading restaurant guide. Besides presentations and judgements of the 150 best cafés in Sweden, the guide will also include the latest trends in Swedish coffee culture. All selections and tests will be done by the independent testers of White Guide, who use a unique test form.

Released during the spring
So, which is the best café in Sweden? We will get the answer when the guide is released later this spring. However, Leif Sjöblom at Löfbergs already has a personal favourite.

- Rosteriet, our own café in Karlstad, is the one I like best of all.  But I do know that there is a great number of really good baristas in Sweden, so the testers of White Guide have a tough, but tasty, job ahead of them.

For more information:
Leif Sjöblom, Marketing Manager, Löfbergs, telephone: +46 (0) 54-14 01 42
Mikael Mölstad, CEO, White Guide, telephone: +46 (0)70-727 21 22


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Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries. The company has 280 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. The company was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs also owns the tea brand Kobbs.

Contacts

Anders Thorén

Anders Thorén

Press contact Head of Corporate Communications +46 703 55 64 22

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