Löfbergs extends with Färjestad BK

One of the longest relationships in Swedish elite sports becomes even longer. Löfbergs will continue as chief sponsor for Färjestad BK for another three years. The cooperation is enhanced at the same time. The new agreement means that Löfbergs has been Färjestad's chief sponsor for the last 26 years.

- Löfbergs and Färjestad have cooperated for a long time, and the brands are closely related to each other. This is an important local and national brand builder for us with top-class range, says Leif Sjöblom, marketing director at Löfbergs.

Färjestad BK is one of Sweden's most successful ice hockey teams in history. The team has played 38 seasons in the highest division, been in the final 20 times and won nine of them.

- It is with pride and joy that we look forward to continue our cooperation with one of Sweden's strongest brands, the coffee roaster Löfbergs. The local connection and Löfbergs's offensive investments with the iced coffee Löfbergs Ice and the café Löfbergs Stockholm make our collaboration especially pleasing, says Mats Tågmark, marketing director at Färjestad BK.

Anniversary game
The new agreement means increased exposure for Löfbergs and a number of different activities together with Färjestad's players and leaders. It includes visits from players at Löfbergs's cafés in Karlstad and Stockholm, where the fans get the opportunity to meet their idols.

Löfbergs turns 110 years in 2016. In connection with the anniversary, Färjestad will play a game in retro jerseys that will be auctioned off after the game. The proceeds will be given to charity.

Local sponsoring
Löfbergs sponsors a number of different sports teams and associations in Karlstad and its environs. Besides Färjestad, the sponsored teams include the athletics association IF Göta and the handball team Hellton that recently took the step up to the highest division.

For more information:
Leif Sjöblom, Marketing Director, Löfbergs, +46 (0) 54 14 01 42, leif.sjoblom@lofbergs.se