Press release -
Löfbergs celebrates Swedish fika
The Swedish tradition of fika is well-known all over the world. The coffee roaster Löfbergs is now presenting an homage in the form of Fika, a light dark-roast and well-balanced ground coffee with notes of cacao. It goes especially well together with a cinnamon roll or a raw food cookie with chocolate and raspberries.
Löfbergs Fika is available as ground coffee as well as whole beans and will also be launched in Canada for example. Simply more Fika for the people – all over the world.
Did you know that?
- Fika, a coffee break with a snack, is a central part of the Swedish culture and dates several hundred years back.
- The word fika has been used since 1910 and derives from reversing the letters of the word kaffi, a variant to the Swedish word kaffe (coffee).
- People having a fika at home, at work, at a café and in many other places has contributed to Sweden being one of the most coffee-thirsting countries in the World.
For more information:
Anders Thorén, Media Relations Manager, Löfbergs, +46 (0) 703 55 64 22, anders.thoren@lofbergs.se
Topics
Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries. The company has 340 employees and a turnover of SEK 1.9 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. The company was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs also owns the tea brand Kobbs.
