Press release -
Extend the summer with Kobbs Wild Raspberry
A black, 100 % organic tea with the taste of wild
raspberries and Swedish summer. That is the latest addition to Kobb's popular
family of teas.
- We wanted to create a tea that resembles the Swedish summer. Lastly, we were drawn to the taste of wild raspberries, says Leif Sjöblom, marketing manager at Löfbergs that owns Kobbs.
At least one cup a day
Tea is a popular
beverage in Sweden, where every fourth person drinks at least one cup a day.
Most people drink classic or flavoured black tea - and Kobbs Wild Raspberry
belongs to that category.
- We also notice that tea drinkers have never before had so many different kinds to choose from. Black, green, red, white and herb, today there is a tea for everyone, says Leif Sjöblom.
Kobbs is an old Swedish brand originating from the East India Company. Today, the assortment consists of 12 different tea sorts, where half of them are labelled with Fairtrade, Krav or the EU Organic logo.
For more information:
Leif Sjöblom,
Marketing Manager, Löfbergs, telephone: +46 (0) 54-14 01 42
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Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries. The company has 280 employees and a turnover of SEK 1.5 billion. The head office is situated in Karlstad, Sweden and the company has its own roasting-houses in Sweden, Norway, Denmark and Latvia. The company was founded in 1906 and is today one of the world's largest importers of ecological and Fairtrade labelled coffee. Löfbergs also owns the tea brand Kobbs.
