News - 7 February 2018 10:00

Löfbergs gears up in Ready To

The coffee roaster Löfbergs is making big investments in the rapidly growing segment Ready To and is starting a new business area with focus on On the go products. At the same time, the company is planning for several exciting news.

The new business area is managed by Björn Norén, who previously was responsible for Private Label at Löfbergs. The goal is to present natural, healthy and tasty products that agree with new consumption patterns, not least among younger, conscious consumers with focus on health and wellbeing.

The assortment will consist of ICE Coffee, Cold Brew, other cold beverages and snacks. To start with.

Superbonobo
As a part of this investment, Löfbergs has acquired Superbonobo, with an assortment of popular Rawbars, Rawballs and the new GoDish. All products are made of natural and organic ingredients without any unnecessary additives and sweeteners.

The focus is on product development, but resources will also be provided in sales and marketing to strengthen the service and the support for all customers.

Other exciting news
Löfbergs also starts off this year with several exciting news in the beverage area as well:

Cold Brew
Cold brew coffee is a hot trend, especially among the next generation of coffee lovers. Later this spring Löfbergs presents three new products in this segment. The base is a dark roast premium coffee from young coffee farmers in Colombia. Brewed with cold, fresh water for 16 hours, Cold Brew is a handicraft that gives the coffee unique flavour characteristics. Löfbergs Cold Brew will be offered in three flavours: Antioquia Reserve, Licorice and Ginger. Which one will be your favourite?

Caffeine water
Functional water is a segment that is growing in USA and Asia, and is now entering Europe. Löfbergs wants to be in the forefront and push on this segment as well. That is why Löfbergs presents a carbonated caffeine water that boosts your energy like coffee and quenches your thirst like water. Caffeine water will be offered in three flavours: lemon, apple and strawberry. This product aims towards conscious and healthy consumers who are looking for a naturally refreshing product without copious lists of contents.

ICE Coffee
In a short amount of time, Löfbergs has reached a big share within iced coffee. The key to our success is the great flavour, a winning design and all-natural products without any additives. The ICE coffee family will grow during this spring – more will be revealed soon.