Image - 14 July 2022

Malin Helgman

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Contacts

Anders Thorén

Press contact Head of Corporate Communications anders.thoren@lofbergs.se +46 703 55 64 22

"The ambition is to transform the coffee industry and improve the farmers' opportunities"

The coffee industry faces great challenges, and many coffee farmers are struggling every day to survive financially. It is threatening the livelihoods and makes fewer young people see a future as coffee farmers, which in the long run can decrease the access to coffee. We work in many ways in our own value chain, for example through supplier follow-ups, development projects and certifications. But

”It's time for a new era of coffee. Not least for the coffee farmers. We hope that together we can work towards creating the framework for a responsible and sustainable coffee trade, ” says Malin Helgman and Lars Aaen Thøgersen at Löfbergs Group.

14 July 2022 11:00

"Digitization is crucial for the quality coffee of the future"

"Era of We thus gives the coffee farmers a voice and enables them to differentiate themselves with independent brands. That way, they are also empowered to set the price of their products themselves. It fundamentally changes the rules of the game."