Löfbergs X CircleK

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Löfbergs X CircleK

Martin Löfberg, Chief Purchasing Officer, Löfbergs, and Peter Zetterlund, Store Manager, Circle K.
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Contacts

Anders Thorén

Anders Thorén

Press contact Head of Group PR & Communications +46 703 55 64 22

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Since 80-90% of the climate effects of coffee occur in the coffee growing countries, it is valuable to minimize waste of the finished product. Löfbergs and Circle K’s new sustainability project Rescued Coffee was born from that insight; a coffee that otherwise would risk being wasted at the roasting house. After a successful pre-test, the coffee is now being launched on a wide front in Sweden.