2024 was a year when climate change, poor harvests, and rising green coffee prices hit the coffee industry hard. Despite this, Löfbergs chose to continue investing in sustainability. According to Anders Fredriksson, CEO of Löfbergs, staying committed to sustainability requires both courage and a long-term perspective.
When Anders Löfberg and his brothers Josef and John started their coffee roastery in Karlstad in 1906, they laid the foundation for something bigger than perhaps they could imagine. But one thing was clear from the beginning – the business should be built on sustainable values. This is a principle that still lives on, and a principle that Kathrine Löfberg is passionate about passing on.
Löfbergs’ sustainability report for 2024 shows that the Swedish-based coffee roaster continues to invest strongly in sustainability. 2024 was a challenging year for the coffee industry – but Löfbergs continues to prioritise sustainability. Development projects in the producing countries, fossil-free sea transports, packaging development, and full traceability were some of the focus areas in 2024.
Using coffee grounds to enrich soil is a well-known trick among gardeners. Now, Sweden-based Löfbergs and Weibulls are taking it a step further with Coffee Soil – a completely peat-free potting mix made from upcycled coffee beans.
Peter Therman has been elected to the board of the Swedish-based coffee roastery Löfbergs. Peter has a solid background in the Finnish family business Hartwall, where he represents the sixth generation. He has served as CEO in several companies and is now focused on board work and senior advisory roles.
The Swedish-based coffee roastery Löfbergs is extending and expanding its long-standing partnership with the hotel operator Scandic. The new agreement runs until 2027 and covers all Scandic hotels in Sweden, Finland, and now also Denmark.
Löfbergs has been awarded the prestigious Sustainability Innovation Award by Food Folk, McDonald's licensee for the Nordics, recognising the company’s outstanding efforts in sustainability. This award highlights the hard work behind Löfbergs' commitment to improving traceability within the supply chain and comes amidst tough competition from McDonald's suppliers across the Nordic region.
The coffee roastery Löfbergs has conducted an extensive survey of Swedish coffee habits. Among other findings, it reveals that 8 out of 10 Swedes drink coffee, with filter coffee being the clear favourite.
The Swedish-based coffee roastery Löfbergs and Strawberry are extending their long-standing partnership. The new two-year agreement encompasses all of Strawberry's hotels across Sweden, Norway, Denmark, and Finland.
Coffee roaster Löfbergs has seen strong growth in recent years. To build on this momentum the company has appointed Trina Törnqvist to the newly created position of Chief International Business Officer. With over 20 years of experience in international business within the coffee industry, Trina will lead a team focused on expanding cross-border contracts and establishing a presence in new markets.
Eja Tuominen has been appointed as a new board member of the Swedish-based coffee roaster Löfbergs. Eja has 30 years of experience in senior management positions, for example at IKEA and Kesko, with focus on commercialisation, internationalisation, and other growth issues.
On Tuesday evening, the European Coffee Awards took place in Berlin, where Löfbergs secured double top placements. The family-owned coffee roastery from Sweden reached the top three in two categories: Europe's Best Coffee Roastery and Europe's Most Sustainable Brand.
The ICP Annual Report 2023 highlights support for over 36,000 coffee farming households, promoting sustainable practices and women's participation. Key achievements include increased climate-friendly farming methods and income diversification, enhancing resilience among smallholder farmers across several coffee-producing nations.
Swedish-based Löfbergs has been doubly nominated for the European Coffee Awards 2024, a prestigious competition for European coffee companies. The family-owned coffee roastery is in the running for Best Commercial Coffee Roaster and Most Sustainable Brand.
Löfbergs has engaged in The Coffee Sustainability Program, emphasizing collective responsibility in the coffee industry. Participants, including experts and farmers, explored sustainability challenges and historical impacts, gaining new insights to enhance their sustainability efforts and broaden their coffee knowledge.
Sweden-based coffee roaster Löfbergs has won the Great Taste Award in the UK for its Single Origin Brazil coffee. CEO Anders Fredriksson says the award is highly appreciated as great taste is a cornerstone in Löfbergs offering.
Sweden is one of the world’s most coffee-consuming countries. Hot coffee is dominating, but the interest for cold coffee is growing, especially among young people. This according to a new survey conducted on behalf of Löfbergs. 36 per cent of all coffee-drinking Swedes aged 18 to 29 have consumed ice coffee in the past month. It means that ice coffee is more popular than both cappuccino and latte.
Rami Kuusisto becomes the new Managing Director of Löfbergs in Finland. On 1 September, he succeeds Kent Pettersson, who continues in the role of Chief Commercial Officer Market East at Löfbergs.
The world of Löfbergs revolves round coffee. The great taste of course, but also the genuine interest and the knowledge that we have built since 1906. But that is not worth anything if we do not take care of each other and our planet. Which is why sustainability is and always has been important to us.
The new sustainability report of Löfbergs for the prolonged financial year from July 2022 to December 2023 shows that the family-owned coffee roaster continues to make progress in the sustainability area. The company also presents a new framework for sustainable development, where the goal is to reduce emissions in the entire value chain (Scope 3) with 30% by 2030.