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Lead by experienced professionals and backed Löfbergs the new company GrowGrounds has set out to change a global coffee industry with major climate and environmental challenges. In collaboration with coffee farmers all over the world, the goal is to eliminate coffee's negative CO2 impact and restore nature, and simultaneously ensure income and better living conditions for the coffee farmers.
After several years of development, the Swedish-based coffee roaster Löfbergs is now presenting a world first in the form of coffee packages in mono-laminate. The benefit of the new packaging is that it can be recycled instead of incinerated, which creates prerequisites for a circular economy. The climate impact is reduced with 55 per cent compared to previous packages.
A fair growth on commercial terms, where fundamental human rights are respected, is a prerequisite for sustainable development, and to contribute to a more fair, performance-driven and transparent value chain is at core in our sustainability work. We aim to be a driving force when it comes to creating better possibilities for coffee farmers and their communities around the world.
Sustainability has always been important for us at Löfbergs, ever since we started in 1906. It permeates our entire business and everything we do. We are proud of how far we have come in some areas, but there is still left to be done in others. Our aim towards continuous sustainability improvement characterises our whole culture.
"Era of We thus gives the coffee farmers a voice and enables them to differentiate themselves with independent brands. That way, they are also empowered to set the price of their products themselves. It fundamentally changes the rules of the game."
A transparent coffee industry for the benefit of the farmers who grow the coffee. That is the ambition of Era of We, a new digital platform that gives coffee farmers the opportunity to set prices and create their own brands, and everyone can participate. In 2021, Löfbergs Group joined Era of We as the first roaster, launching the platform in Sweden. Now the turn has come to Denmark.
The sustainability project Rescued Coffee began a year ago, a cooperation between Circle K and Löfbergs with the purpose to minimize unnecessary waste of coffee beans. Four batches of Rescued Coffee has been launched during the year, which means that 26 tons of coffee that risked being wasted has been drunk up instead.
The Steering Committee of the initiative for coffee&climate (c&c) has appointed Kathrine Löfberg, Löfbergs, Sweden, as the new Chair. She follows Nanda Bergstein, Tchibo, Germany, while Mario Cerutti, Lavazza, Italy, continues as Vice Chair.
The Swedish-based coffee roaster Löfbergs creates a new business area for sales in eastern Europe. Kent Pettersson, CEO of Löfbergs in Finland, will lead the new business area to spread the Swedish fika culture to even more people.
The Swedish-based coffee group Löfbergs is behind the initiative Circular Coffee Community with the purpose of eliminating all waste related to coffee. A unique test will now determine if residues from Löfbergs’s coffee roastery can be used to produce nutritious garden soil. If the test is successful, the coffee residues can replace fossil peat and decrease the emissions of greenhouse gases.
Löfbergs believe in inclusion and diversity and want to offer their co-workers a workplace, where everyone no matter their gender, age and origin can be themselves, contribute, and develop. A safe, inclusive, and developing culture with a diversity perspective makes the company smarter and more profitable.
The financial year of 2020-2021 was characterised by challenges and new ways of working – and a strong belief in the future. Increased support for small-scale coffee farmers, more certified coffee, lower climate impact, and continuous investments in a circular transformation were some of the progress. That is what the new sustainability report from Löfbergs Group shows.
Since 80-90% of the climate effects of coffee occur in the coffee growing countries, it is valuable to minimize waste of the finished product. Löfbergs and Circle K’s new sustainability project Rescued Coffee was born from that insight; a coffee that otherwise would risk being wasted at the roasting house. After a successful pre-test, the coffee is now being launched on a wide front in Sweden.
By 2030, Swedish based coffee group Löfbergs strive to be 100 % circular, which includes only using packages that are recyclable and made from renewable or recycled materials. In a recent project, Löfbergs has reached revolutionary results – successful pilot tests of what likely is the world’s first high barrier soft plastic PE mono-material prototype for coffee.
The number of companies in the Circular Coffee Community is growing steadily, and the first solutions and business models are starting to sprout. The community, founded by Swedish based coffee group Löfbergs, wants to make coffee 100 percent circular.
Swedish coffee group Löfbergs is collaborating with 3D print entrepreneur Sculptur to transform coffee production waste into brand new coffee stations. The collaboration is part of the Circular Coffee Community and the pursuit of the group’s ambition of zero coffee waste by 2030. The World’s first 3D printed waste-based coffee station is already in operation and more are underway.
The Swedish-based coffee group Löfbergs has appointed Anders Fredriksson as new CEO. Anders has 20 years’ experience of management positions and is currently CEO of Norrmejerier, a Swedish diary company with a variety of national and international brands.
Coffee is amazing! We love the smell and taste. We love how it wakes us up in the morning. We love how it brings people together and generates conversations and togetherness. We also know that coffee could mean so much more. The full potential of coffee is not being used today. We want to change that to contribute to a 100 per cent circular production and consumption of coffee, without any waste.
All companies have waste material that they don’t know what to do with. Swedish based coffee company Löfbergs teamed up with Stich N Stones and figured out that they can upcycle their coffee jute sacks into Coffee Sack Caps.
Launching in October 2020, the Swedish coffee group Löfbergs rolles out a collaboration with Sproud throughout Löfbergs Out of Home market in Sweden, e.g. Foodservice, Chain customer, Facility Management, Vending, Public Sector, Free Market. With a broad assortment of sustainably sourced speciality coffee and comprehensive services, Löfbergs has reached the position as market leader.
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